CLIENTS AND EXPERIENCE
See all the brands and businesses I have previously worked for and the responsibilities held within each role. My experience over the years has been a combination of full time permanent roles and freelance/contract roles. Each role has been unique and a fantastic learning experience and has brought me to where I am today.
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www.theherbfarm.co.nzThe Herb Farm is a family owned and operated all natural skincare brand. The Herb Farm has an uncompromising commitment to nature and well being. Over 20 years old, this growing NZ business is about family, honesty and quality.
I am working with The Herb Farm monthly to create beautiful, on brand styled images for use across social media, advertising and online marketing. I am also photographing and editing product images for the online store. |
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www.ohnatural.co.nzOh Natural is everything you need in a natural beauty store. Family owned and operated, this beautiful New Zealand online business is all about supporting local, making a difference and living sustainably. It is a beauty store with a conscience, only stocking high quality, non-toxic, cruelty free brands.
I am working with Oh Natural to develop a unique visual brand style, manage social media, design email newsletters, create customer engagement campaigns, design print material and other marketing collateral. I am also responsible for web updates and online graphics. |
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www.nomadnutrition.co.nzNomad Nutrition are a boutique juice cleanse company based in the sunny Bay of Plenty. I am working with Nomad Nutrition to create beautiful styled images for use across social media and their website.
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www.bonklube.co.nzBonk lube is a New Zealand owned and operated all-natural personal lubricant brand. Bonk lube is an innovative product that cares about the health of the individual as well at the planet.
I am currently working with Bonk Lube to manage their social media presence and create beautiful styled images for use across social media and their website. |
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www.aswines.co.nzThe Antipodean Sommelier is a New Zealand owned and operated wine production and distribution business. Wines under their umbrella include Ward Valley Estate, Cherry Block and Snapper Rock Wines.
I worked with Antipodean Sommelier to launch Ward Valley Estate to the market and manage the digital launch. My role was to build a template website, create and manage social media pages and design digital tasting notes for each of the wines. I also worked on the Snapper Rock brand to develop a social media presence, designed email campaigns, strategised on customer engagement campaigns, styled and photographed product shots for the brand and managed some website updates. |
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www.mildredandco.comMildred&Co is a New Zealand owned online wedding registry and gift store.
I held a role with Mildred&Co as the Brand Manager between October 2015 and October 2016. During my time at Mildred&Co I was responsible for online marketing and social media, PR, advertising and events. I worked with the director of the company to refine the user experience for the online shopper and contemporise the visual look of the website. I implemented online reporting for the brand and produced weekly online sales reports which were used as a platform for the marketing strategy. |
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www.threaddesign.co.nzThread Design is a New Zealand owned and operated homeware and linen brand.
I worked with Thread Design as a freelancer from October 2014 and November 2015. I implemented weekly email newsletters, regular social media activity and homepage updates. These changes saw the online store grow considerably in sales and traffic. Content creation was a big part of my role for Thread Design. Images were styled and shot by myself and then used for email newsletter design and social media content. I wrote regular press releases for Thread Design and liaised with media for image and copy requests. |
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www.glassons.comGlassons is one of New Zealand's oldest and well known women's fashion brands. Still family owned, Glassons is at the core of New Zealand women's wear.
I worked full time at Glassons for two years as an Online Content Editor. My key responsibilities were managing the day to day running of the online photography studio, casting and booking models, designing email campaigns and creating content for social media channels. |
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www.andreamooreboutique.comANdREA MOORE is a NZ boutique women's wear label highly regarded by both consumer and industry.
I managed the re-launch of the Andrea Moore e-boutique in early 2011 and worked for the brand in an ongoing freelance roll until 2012. For Andrea Moore I conceptualised the layout of the website, managed all social media, designed and managed the send process of all email campaigns, managed events such as NZFW and maintained all online product and content. |
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www.question-air.comQuestion Air is a boutique independent multi retailer in London.
I worked in house for Question Air to re-launch their Online Boutique and as an Online Manager. I worked with an off-site web design company to strategise the look and feel of the new online boutique incorporating a blog and social media presence. I worked as an art director for seasonal online campaigns and implemented an email marketing process. |
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www.penelopechilvers.comPenelope Chilvers is a luxury leather and accessories label from London.
I worked on the re-fresh of the Penelope Chilvers online boutique implementing stream-lined product photography and email marketing. |
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www.jasmax.comJasmax is an award winning New Zealand design and architecture firm.
When Jasmax, was undergoing a website redesign, I contracted as a web writer to compile both project overviews and staff biographies. I worked in collaboration with the directors to paint a picture of the business that was both informative, insightful and easily absorbed by website visitors. |
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JK Kids GearJK Kids Gear was a proudly New Zealand owned and operated children's wear brand.
I worked for JK Kids Gear for two years as the Marketing Manager. My team was small and therefore my role was very hands on. I produced two seasonal catalogues of up to 75 pages and two mid-season catalogues. I managed the talent casting and visual look of the catalogues, this involved casting models, styling catalogue looks, sourcing props and directing talent. I also managed the design process working with designers and mac operators to produce the printed catalogues. Other responsibilities included email marketing, social media, product photography and events. |